These surprised me. I've been seeing the commercials and putting them in my (online) shopping cart, taking them out, putting them in, taking them out. I had to actually go into Target today (horrors), and saw them on the shelf and just grabbed them on a whim.
They are actually pretty fabulous. They're much lighter than a traditional Ritz, but still have that butteriness to them, and they taste for all the world like they're dusted in Kraft Mac n Cheese powder. I ate . . . a few. I'll absolutely buy them again.